Privacy Policy

Last updated: July 23, 2026

Last Chance Fitness ("we," "us," or "our") operates last-chance-fitness.com (the "Site") and provides fitness coaching services. This Privacy Policy explains how we collect, use, and protect your information when you visit our Site, fill out a form, or book a consultation with us.

Information We Collect

When you interact with our Site, forms, or ads, we may collect:

  • Name, email address, and phone number (submitted through our booking forms, contact forms, or Meta Instant Forms/lead ads)

  • Appointment and scheduling information (via our booking platform, Acuity Scheduling)

  • Information you voluntarily provide, such as fitness goals or messages sent to us

  • Technical data such as IP address, browser type, and pages visited, collected automatically through cookies and tracking pixels (including the Meta Pixel)

How We Use Your Information

We use the information we collect to:

  • Respond to inquiries and schedule consultations

  • Provide and manage our coaching services

  • Send appointment reminders and confirmations

  • Improve our marketing, including measuring the performance of our Meta (Facebook/Instagram) ads

  • Communicate with you about promotions, updates, or services, where permitted

Third-Party Services

We use trusted third-party providers to operate our business, including:

  • Squarespace — website hosting

  • Acuity Scheduling — appointment booking and reminders

  • Meta (Facebook/Instagram) — advertising, lead forms, and the Meta Pixel for ad performance tracking

  • Zapier — automated internal notifications when a new lead is submitted

These providers may process your information on our behalf and have their own privacy policies governing how they handle data.

Cookies and Tracking

Our Site uses cookies and similar tracking technologies, including the Meta Pixel, to understand how visitors use our Site and to measure and improve our advertising. You can control cookies through your browser settings.

Data Sharing

We do not sell your personal information. We only share it with the third-party service providers listed above, as necessary to operate our business, or if required by law.

Data Retention

We retain your information for as long as necessary to provide our services and for legitimate business purposes, such as record-keeping and marketing follow-up.

Your Rights

You may request access to, correction of, or deletion of your personal information at any time by contacting us.

Children's Privacy

Our services are not directed to individuals under 18, and we do not knowingly collect information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date.